Greetings earthlings

OWD is a creative studio based in Stockholm, Sweden. Established by Oskar Wettergren, a experienced freelance creative and graphic designer.

I believe design is first and foremost function. I love communicative, well thought out and balanced design. Where every element has a clear and distinct purpose.

This is a selection of my work. 




Rithuset is Swedens leading house of illustrators representing some truly inspiring talent. I assisted amazing letter artist Martin Schmetzer on design, layout, lettering, package etc.

Founder / Desiger

Well, you're looking at some of it. One man shop mainly doing logos, typography, branding, typeface design and art direction.

Universal Music Stockholm
Creative Director
/ Art Director

Universal Music is one of the world's leading record companies with labels such as Def Jam, Interscope, Republic Records, Polar Music and more. I was in charge of ABBA's 40th Anniversary as well as working as Art Director for artists like Tove Lo, Seinabo Sey, Markus Krunegård and Avicii.

TBWA London
Art Director

TBWA is an international advertising agency and a unit of Omnicom Group, the world's largest advertising agency holding company. I worked as Art Director on brands like Nissan, Game, Adidas and Beko. Also had the great pleasure to work with Walter Campbell, sharpest man I've ever met.

Art Director Intern

ANR/BBDO are a creative full-service agency that represents the world’s most awarded and leading network. I worked on everything from concept development to graphic design.

Berghs School of Communication
Graphic Design Student

Berghs is one of the worlds leading schools in communication, winning 'School of the year' in Future Lions in Cannes multiple times. Graphic Design is a two year education deep diving in all things design and communication.

Art Directors Assistant

King is a independent advertising agency based in Stockholm. Who is, amongst other things, responsible for the worlds longest running advertising soap opera. I learned the process of advertising by being all-arounder for a lot of great creatives, did sketching and some graphic design.

O.D Design

Freelanced as graphic designer doing logos / graphic profiles, illustation, posters, package, web etc.

Sans Serif

Role: Designer
Agency: OWD
For: Oklart Type Foundry

Wetsans is a modern, nostalgic typeface with an aggressively kind demeanour. It comes in five different weights, all capitals with symbols and üßåäö.

Tove - Lo

Truth Serum

Role: Hand Lettering
With: Daniel Åberg (AD/GD)
Agency: Universal Music Creative Labs
For: Tove Lo

Before singing her own songs Tove Lo was known as songwriter writing music for other artists. But some songs she felt were too personal to give to someone else, which resulted in the Truth Serum EP.

The songs on the EP tell the story of a relationship from beginning to end and they tell the full story, both the good and the bad.

There’s a darkness and rawness to it. A darkness which we wanted to be reflected in all of the graphic material, to give the feeling that you’re given access to a personal diary.