¯
Oskar Wettergren is working independently towards start-ups and small to medium companies, studios, and agencies. Helping manage and develop brands through strategic visual communication. He has worked in the advertising, music, and design business with brands and artists like ABBA, Nissan, Tove Lo, Adidas, Avicii, Clas Olsson, and Beko.

For inquiries please contact me here.




Project Information

Click images for more ↓





¯
Nordiska Galleriet Archives
Nordiska Galleriet
Branding / Typeface

Nordiska Galleriet is one of the world's most prominent destinations for design furniture. I was tasked to create a wordmark and custom typeface for NG’s new sister store Nordiska Galleriet Archives. We decided to, considering the nature of the work (Archives), base our work off of Jörgen Höj’s wordmark drawn in 1954. Höj’s type is clean but very expressive, with some very interesting quirks, and I wanted to stay as close as possible to his original letters.
The typeface includes A-Z, numbers and punctuation + wayfinding.

More to come on this project soon.





¯
Katarina Serif
Oklart Type Foundry
Typeface

Katarina is a modern display serif with extended Latin characters, accompanied by a vast collection of 339 ligatures. This thoughtful design seeks to infuse each written word with a touch of human artistry, offering a slightly different expression every time you use it. Embrace the versatility of Katarina, and watch your words come to life with an enchanting charm that captivates your readers. 

Available to buy in fall of 2023.

See full presentation →





¯
Be Supernatural
Supernatural
Branding / UI

Supernatural is an innovative advertising agency located in New York that harnesses the power of AI to enhance their creative process. As a collaborative partner, I had the pleasure of working closely with the Supernatural team to develop their brand and design a new website. Together, our aim was to establish a compelling visual language and framework that would showcase the agency's exceptional creative talent, as well as their state-of-the-art AI technology. 


Supernatural site →






¯
Age of Wonders 4
Paradox Interactive
Typeface

Martin Schmetzer and I had the pleasure of creating a custom typeface with extended Latin characters for Age of Wonders 4, a highly-anticipated title by Paradox Interactive. Martin's expertise in logo and word mark design complemented our joint effort in crafting a visually appealing and cohesive brand identity. Our custom typeface was specifically tailored to fit the theme and aesthetic of Age of Wonders 4, ensuring that it enhances the overall gaming experience for players.


Age of Wounders 4 site →





¯
Victoria 3
Paradox Interactive
Typeface

Martin Schmetzer and I  had the pleasure of creating a custom typeface in two weights, totaling 450 glyphs each, for Paradox Interactive's highly anticipated game, Victoria 3. Martin Schmetzer designed the logo and word mark, while Martin and I created the typeface. Victoria 3 sold 500,000 copies in just 30 days, making it one of the most successful releases from Paradox ever.

Victoria 3 site →





¯
CCJ 
Christian Carvajal Johansson
Branding

Christian Carvajal Johansson is a highly skilled photographer based in Stockholm. Our joint efforts resulted in a concept that not only showcases his talent but also reflects his distinct artistic sensibilities. The visual expression is a seamless blend of his signature style and our creative collaboration, which captures the essence of his work in an engaging and memorable way.





¯
Bauer Display
Oklart Type Foundry
Typeface
 
John Bauer's illustrations are renowned for their ethereal and mystical quality, imbued with a sense of subtle darkness and danger. It was my goal to capture this dichotomy in the Bauer font, which seeks to embody both the soft and enchanting nature of Bauer's work as well as its eerie undertones. My aim was to create a versatile and expressive font that pays homage to Bauer's distinctive artistic vision while being adaptable to a range of creative contexts.


See full presentation →




¯

Taverny Identity
Taverny
Branding

Taverny is a unique matchmaking app designed specifically for boardgamers. The app offers a user-friendly platform for Game Masters and players to connect, communicate, and form gaming groups based on their interests and preferences. In keeping with the fantasy and sci-fi theme of boardgames, we have carefully crafted the typography to reflect this blend of themes.

The wordmark is a marriage of ITC Gothic and Benguiat. The icon features a table-shaped T with two heads above it, serving as a visual representation of the app's core functionality. To signify the readiness of a game, the icon is filled differently based on its progress, with a full icon indicating that the game is ready to be played. 






¯

Sthålm Identity
Sthålm Media
Branding

Sthålm Media sought a design that would embody their core values of simplicity, minimalism, and a distinct Stockholm influence. Our design approach was carefully crafted to align with these values, resulting in a bold yet straightforward design that is both functional and visually striking. With a focus on clean lines and uncluttered aesthetics, we aimed to create a design that appears deceptively simple, yet conveys a strong sense of purpose and intentionality. Our goal was to achieve a design that is as unobtrusive as possible, allowing Sthålm Media's message to speak for itself. 

See full case →






¯
Bajen Club Sofia
 BCS
Branding

Bajen Club Sofia is a dynamic community of football enthusiasts from Southern Stockholm who are passionate about preserving and sharing their unique perspective on the culture surrounding Hammarby IF, a beloved local athletic club. The group's mission is two-fold: to mobilize support for various sections of the club when necessary, and to pay tribute to the club's rich history and traditions. At the heart of Bajen Club Sofia's creative output are their original mashups. In collaboration with the group, our aim has been to refine these ideas and execute them with precision and attention to detail.

BCS Instagram →
BCS Website →








¯
Nextage Identity Redesign
Nextage Group
Branding

Nextage is a dynamic and experienced company dedicated to digitally modernizing their clients' workflow. For over 15 years, Nextage has connected organizations, people, process, data, and technology (tools and systems) to improve workflow and streamline operations. They offer three core solutions to digital modernization, including Teamcenter PLM, CAD/CAM/CAE, and Digital Manufacturing, symbolized by three forward-pointing arrows, reflecting their commitment to moving clients confidently towards the future. With a visually engaging web presence designed in collaboration with Niklas Rosén, Nextage stands out as a leading force in digital modernization.

See full case →






¯
Quermy Display
Oklart Type Foundry 
Typeface
Quermy Display is a one-of-a-kind experimental display typeface that prioritizes expression over legibility. This limited edition typeface was designed to feel otherworldly and unfamiliar upon first glance, but upon closer inspection, it reveals itself to be surprisingly easy to read. While it may challenge the viewer's expectations of what a typeface should be, Quermy Display rewards those who take the time to engage with it. This unique typeface is ideal for designers and creatives looking to make a bold statement and push the boundaries of typography.

Buy here →





¯
U/Su Identity
Urban/Suburban
Branding


Urban/Suburban is a project brought to life by Stockholm-based photographer Christian Carvajal Johansson. The goal was to create a minimalistic look inspired by the functionalism of Stockholm's architectural design - where form follows function. To further streamline the project's visual identity, a custom typeface was created, unifying the elements and keeping clutter to a minimum. The U/Su typeface adds a touch of cohesion to the project's already clean and sleek aesthetic.


Visit U/Su→






¯

Gröna Linjen 
Mammut Kultur
Branding

Gröna Linjen (The Green Line) is an upcoming documentary film that aims to capture the essence of the diverse community of individuals surrounding the Swedish football club, Hammarby. The project's icon is inspired by the three green subway lines that split just south of the city, leading into the heartland of Hammarby culture, as well as the three green stripes on the Hammarby flag. The icon is paired with a classic Hammarby typeface, further emphasizing the project's connection to the club and its history.

Visit Gröna Linjen→ 





¯

Stress free Christmas
Clas Ohlsson / King Solutions 
Typography

For the Clas Ohlsson Christmas campaign, I was tasked with typesetting the title "Merry Stress Free Christmas" in five different languages. The typography was utilized across various mediums, including advertisements, in-store displays, and on their YouTube channel.

It was a pleasure to work on this project and help bring the (stress free) holiday spirit to Clas Ohlsson's customers.






¯
Petra Monospace
Oklart Type Foundry 
Typeface

Petra Mono is a typeface that draws inspiration from vintage science fiction books and films, with a touch of retro-futurism. As an homage to my partner, Petra Mono comes in 13 distinct widths, including all caps and numbers.

The range of widths was developed to ensure Petra Mono's versatility in various settings, whether in cramped spaces or more spacious environments. The narrower weights offer excellent readability and legibility at smaller sizes, while the wider weights provide expressive and impactful typography in larger formats.





¯
Tove Lo Title Typography 
Universal Music
Typography 

Tove Lo, prior to her singing career, was recognized as a proficient songwriter. However, she felt that certain compositions were too intimate to pass on to others, which led to the creation of the Truth Serum EP. The EP is marked by a profound and genuine tone, with a dark undercurrent that we aimed to capture in all accompanying visual materials. Our objective was to convey the sensation of accessing a personal journal. Designed by Daniel Åberg.




 




¯
Keanu Display
Oklart Type Foundry
Typeface

Keanu is a display typeface that draws inspiration from west coast graffiti and chicano lettering, while its name is derived from the Hawaiian word for coolness.

I aimed to create a blackletter-esque typeface that would work well at large sizes, with long stems and sharp angles. The design is meant to convey a sense of edginess and coolness, while still being legible and visually striking.





¯
Jonas Rosén
Jonas Rosén / Record Union
Branding

Jonas Rosén, the veteran musician and founder of the grunge band Nancy's Dead, has been exploring a new sound, shifting towards a Swedish-language style that reflects his roots and personal experiences. The first fruits of this new direction are two singles, "Som det är" and "Pandemi", both of which showcase Rosén's versatility as a songwriter and performer. To complement this, all of the typography used in promotion and visual material for the singles has been custom-made, adding an extra layer of uniqueness and personality to the project.







¯
Eskatos
Oklart Type Foundry
Typeface

Eskatos is a decaying typeface in six different weights, inspired by the idea of things falling apart.

It is an experimental design that explores this concept digitally. Despite its decayed appearance, the higher weights provide enough visual clues for easy readability.






¯
ABBA 40th Anniversary
ABBA / Polar Music
Branding

In 2014, I had the privilege of leading the creative direction for ABBA's 40th Anniversary at Universal Music Creative Labs, working closely with Mia Segolsson from Polar Music. Together, we designed a wide range of products and communication materials for the occasion, including a heart-warming greeting card (book), typography posters, a photo book, multiple releases, and even a custom Monopoly game.





¯
Washstop Identity
Washstop AB / Area MG
Branding

Washstop is an environmentally conscious car wash that doesn't break the bank. They wanted to create a warm and natural ambiance that is user-friendly for first-time customers.

I was tasked with developing a complete visual identity that includes an icon and wordmark, stationary, an app, and the washing station's machine interfaces.





¯
Gordon Display
Oklart Type Foundry
Typeface

Gordon is a charming and playful typeface inspired by the beauty of simplicity and the joy of making things by hand. Each letterform is constructed from a basic square shape, with carefully placed round holes cut out to create negative space. It's as if each letter was crafted from a single piece of paper and a trusty hole-cutter. The result is a delightful balance between the solidity of the square and the airiness of the negative space, giving the typeface a unique personality that is both fun and approachable.  

 




¯
Åke Westh Identity
Åke Westh AB
Branding

ÅW is a seasoned consultant company with over 25 years of expertise in creating workspaces and public areas that are future-proof. The team believes in simplification and clarity to achieve maximum adaptability. With a keen eye for detail and a passion for innovation, ÅW has helped numerous clients create functional and streamlined spaces that enhance productivity and foster creativity. Whether it's designing a library or a workspace, ÅW's approach is always focused on creating a practical, functional, and aesthetic environment that meets the needs of its clients.  





¯
Hoboken
Oklart Type Foundry
Typeface

Hoboken is a display typeface that embodies the boldness and edginess of graffiti art. The typeface features thick and blocky letters that demand attention, making it perfect for large-scale design projects. Its versatility lies in its ability to work well both on its own and alongside other design elements such as vibrant colors, gradients, or images. Hoboken is offered in a single weight that is chunky and impactful, featuring all uppercase letters, numbers, and some punctuation marks.


Free Download →





¯
ASD Identity
Adviesraad Social Domein
Branding

ASD is a Dutch organization that maintains connections with various social disciplines concerning vulnerable citizens. Their duty is to provide counsel to the local government, whether requested or not.

To emphasize the significance of ASD's mission in identifying potential societal issues, we decided to use an exclamation mark in place of the three i's in their name.






¯
Yuri Alekseyevich Gagarin

OWD Sthlm
Poster 


In honor of Yuri Gagarin, the first human to cross into outer space in his vessel Vostok 1, a limited edition poster was created. The poster features the iconic cosmonaut orange color and is designed using the Quermy Display typeface. This commemorative poster is a humble tribute to Gagarin's bravery and pioneering spirit.

See Pictures →





¯
Bygglotsen Husarö Identity
Bygglotsen Husarö AB
Branding

Bygglotsen Husarö is a carpentry company located in the heart of the Stockholm archipelago. The typography of the company is inspired by the classic boat letters found in the area, creating a sense of familiarity and tradition. As a company based in the archipelago, we wanted to pay homage to the local culture and stay true to the traditional aesthetic of the region. Additionally, with a strong sense of community pride in the area, we wanted to prioritize the name of the island where the company is located, giving it a prominent placement in the logo design. All typography used is custom-made, adding a unique touch to the overall visual identity.






¯
Badvice
Badvice Official
Social Media

Badvice is a tongue-in-cheek Instagram account where I posted sarcastic proverbs that I don't agree with. It was a playful exploration of what we consider to be deep and profound thoughts, especially in the context of a social media platform that often prioritizes surface-level content. Over the course of two months, I wrote, designed, and posted 111 grams that poked fun at conventional wisdom.

See full content on Instagram →







¯
Wettergren Sans
Oklart Type Foundry
Typeface

Wettergen Sans is a modern nostalgic typeface with anagressively kind demeanour. It comes in five different weights, all caps, with symbols and ÜßÅÄÖ.






¯
Misc Typography
Miscellaneous
Typography

Over the years, I have had the privilege of designing various logos and wordmarks for a range of clients. These projects have allowed me to explore and experiment with different styles and techniques, ultimately resulting in a diverse and varied portfolio of work. It has been a pleasure to work with each client, and I am grateful for the opportunity to create visual identities that accurately represent their brands.






¯
FGL Logo
Forest Grove Lures
Branding

Forest Grove Lures is a company based in Stockholm, Sweden that specializes in crafting handmade fishing lures. To ensure that the brand stands out from the crowd, all typography used is entirely bespoke and tailored to perfectly complement the handcrafted nature of the products.