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OWD is an independent design studio based in Stockholm, Sweden. Established in 2014 by Oskar Wettergren, an experienced freelance brand- and type designer. 

I collaborate independently with companies, studios, and agencies, assisting them in managing and developing their brands. With a passion for precise creativity and innovation, I bring a unique perspective to each project. My expertise spans the gaming, advertising, music, and design industries. I have had the privilege of working with renowned brands and artists such as Mojang, Nordiska Galleriet (NO GA), Hammarby Fotboll, ABBA, Nissan, Tove Lo, Adidas and Clas Ohlson. 

For inquiries please contact me at:
oskarwettergrendesign at gmail.com  




Project Information

Click images for more ↓




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Minecraft 
Mojang Studios
Branding / Art Direction

Mojang is a game studio most famously known for creating Minecraft, the (by far) most sold video game of all time. During a 18-month contract I worked in the Brand Direction team, contributing to a dynamic brand during a pivotal time. My work spanned from branding and typography to art direction.






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Nordiska Galleriet  
Nordiska Galleriet (NO GA)
Branding / Typeface

Nordiska Galleriet is one of the world's most prominent destinations for design furniture. I was tasked to create a wordmark NO GA’s new sister store Nordiska Galleriet Archives. We decided to, considering the nature of the work (Archives), base our work off of Jörgen Höj’s wordmark drawn in 1954. Höj’s type is clean yet very expressive, with some very interesting quirks. I also created a custom typeface based on Höj’s earlier work. The typeface includes extended latin and wayfinding.

Examples of use →






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Hammarby Anniversary Numerals
Hammarby Fotboll
Branding / Custom typography

To commemorate the 100th anniversary of Allsvenskan, Sweden's top football league, all clubs in the 2024 edition were asked to play a home match in a specially designed kit. Together with Kat.Ban, I was tasked with creating numerals for Hammarby, as the 1924 version lacked them. Drawing inspiration from typography typical of the time, purposefully keeping some of its quirks, I crafted numerals that blended naturally with the kit's design, including condensed versions for double digits.

See all pictures→






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Katarina Serif
Oklart Type Foundry
Typeface

Katarina is a modern display serif with extended Latin characters, accompanied by a vast collection of 339 ligatures. This to infuse each written word with a touch of human artistry, offering a slightly different expression every time you use it.  

See full presentation →






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Be Supernatural
Supernatural
Branding / Digital

Supernatural is an innovative New York advertising agency that harnesses the power of AI to enhance their creative process. I had the pleasure of working closely with the Supernatural team to develop their new website. Together, our aim was to establish a unique and compelling visual language and framework that would showcase the agency's exceptional creative talent, as well as their state-of-the-art AI technology. Supernatural won Silver in Adage Small Agency of the year 2023 and has since split into two new ventures.






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Kat.Ban Identity
Kat.Ban Produktioner
Branding / Digital

Kat.Ban is a collective of writers, photgraphers and designers working for the archiving and paying tribute to local culture of southern Stockholm. I had the honor of creating their identity and site, basing the wordmark on a symbol of the contrastful change of the area - blackletter iron numerals to electrically lit sans serif. All typography is custom made.


Kat.Ban site →






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Victoria 3
Paradox Interactive
Typeface

Victoria 3, Paradox Interactive's highly anticipated game, achieved remarkable success by selling 500,000 copies in just 30 days, making it one of Paradox's most successful releases ever. Martin Schmetzer and I designed a custom typeface in two weights, each comprising 450 glyphs. Martin crafted the glyphs, and I adapted and made them functional.

Victoria 3 site →






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CCJ Identity
Christian Carvajal Johansson
Branding

Christian Carvajal Johansson is a Stockhlm based photographer. The branding needed to marry well with Christians style of photography and work well in many different sizes and media. I therefore created a modern monogram accompanied with a clean and legible wordmark, both based on a 3:2 ratio inspired by 35mm film.






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Petra Monospace
Oklart Type Foundry
Typeface

Petra Mono is a typeface that draws inspiration from vintage science fiction books and films, with a touch of retro-futurism. As an homage to my partner, Petra Mono comes in 13 distinct widths, including all caps and numbers.

The range of widths was developed to ensure Petra Mono's versatility in various settings, whether in cramped spaces or more spacious environments. The narrower weights offer excellent readability and legibility at smaller sizes, while the wider weights provide expressive and impactful typography in larger formats.





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Sthålm Identity
Sthålm Media
Branding

Sthålm Media sought a design that would embody their core values of simplicity, minimalism, and a distinct Stockholm influence. With a focus on clean lines and uncluttered aesthetics, we aimed to create a design that appears deceptively simple, yet conveys a strong sense of purpose and intentionality. Our goal was to achieve a design that is as unobtrusive as possible, allowing Sthålm Media's message to speak for itself. 

See full case →






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Age of Wonders 4
Paradox Interactive
Typeface

Martin Schmetzer and I had the pleasure of creating a custom typeface with extended Latin characters for Age of Wonders 4, a highly-anticipated title by Paradox Interactive. Martin drew glyphs and I adapted and made functional. Our custom typeface was specifically tailored to fit the theme and aesthetic of Age of Wonders 4, ensuring that it enhances the overall gaming experience for players.


Age of Wounders 4 site →






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Supernatural Identity
Supernatural
Branding

Supernatural is an innovative New York advertising agency that harness the power of AI to enhance their creative process. I was taked with creating the branding and wanted to play on the symbiotic relationship between human creativity and artificial intelligence in the wordmark, drawn by Martin Schmetzer. As well as in the typograpic expression, letting machine and human speak together. Serif being human, and sans the machine. Supernatural won Silver in Adage Small Agency of the year 2023 and has since split into two new ventures.






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Bajen Club Sofia
 BCS
Branding

Bajen Club Sofia is a dynamic community of football enthusiasts from Southern Stockholm who are passionate about preserving and sharing their unique perspective on the culture surrounding Hammarby IF, a beloved local athletic club. The group's mission is two-fold: to mobilize support for various sections of the club when necessary, and to pay tribute to the club's rich history and traditions. At the heart of Bajen Club Sofia's creative output are their original mashups.

BCS Instagram →
BCS Website →






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Quermy Display
Oklart Type Foundry
Typeface
Quermy Display is a one-of-a-kind experimental display typeface that prioritizes expression over legibility. This limited edition typeface was designed to feel otherworldly and unfamiliar upon first glance, but upon closer inspection, it reveals itself to be surprisingly easy to read. While it may challenge the viewer's expectations of what a typeface should be, Quermy Display rewards those who take the time to engage with it.

Buy here →






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Nextage Identity Redesign
Nextage Group
Redesign / Digital 

I was tasked with rebranding Nextage, a dynamic company dedicated to digitally modernizing their clients' workflows. My goal was to retain the essence of their old branding for client recognition while evolving and modernizing their design to reflect progress. Nextage offers three core solutions to digital modernization, symbolized by three forward-pointing arrows, representing their commitment to guiding clients confidently into the future. In addition to refining their brand, I also collaborated with Niklas Rosén to design a framework for their digital presence.

See full case →




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Hoboken
Oklart Type Foundry
Typeface

Hoboken is a display typeface that embodies the boldness of graffiti. It features thick and blocky letters that demand attention, making it perfect for large-scale design projects. Hoboken is offered in a single weight that is chunky and impactful, featuring all uppercase letters, numbers, and some punctuation.


Free Download →






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U/Su Identity
Urban/Suburban
Branding / Typeface


Urban/Suburban is a project brought to life by Stockholm-based photographer Christian Carvajal Johansson. In creating its brand the goal was to create a minimalistic look inspired by the functionalism, almost brutalism, of Stockholm's urban design. To further streamline the project's visual identity, a custom typeface was created, unifying the elements and keeping clutter to a minimum. 






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Gröna Linjen Identity
Mammut Kultur
Branding

Gröna Linjen (The Green Line) is an upcoming documentary film that aims to capture the essence of the diverse community of individuals surrounding the Swedish football club, Hammarby. The project's icon is inspired by the three green subway lines that split just south of the city, leading into the heartland of Hammarby culture, as well as the three green stripes on the Hammarby flag. The icon is paired with a classic Hammarby typeface, further emphasizing the project's connection to the club and its history.

Visit Gröna Linjen→ 







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Stress free Christmas
Clas Ohlsson / King Solutions 
Custom typography

For the Clas Ohlsson Christmas campaign, I was tasked with typesetting the title "Merry Stress Free Christmas" in five different languages. The typography was utilized across various mediums, including advertisements, in-store displays, and on their YouTube channel.

It was a pleasure to work on this project and help bring the (stress free) holiday spirit to Clas Ohlsson's customers.






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Tove Lo Title Typography 
Universal Music
Typography 

Tove Lo, prior to her singing career, was recognized as a proficient songwriter. However, she felt that certain compositions were too intimate to pass on to others, which led to the creation of the Truth Serum EP. The EP is marked by a profound and genuine tone, with a dark undercurrent that we aimed to capture in all accompanying visual materials. Our objective was to convey the sensation of accessing a personal journal. I was tasked to create hand drawn typography for the cover and sinlges. Art directed by Daniel Åberg.


 




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Keanu Display
Oklart Type Foundry
Typeface

Keanu is a display typeface that draws inspiration from west coast graffiti and chicano lettering, while its name is derived from the Hawaiian word for coolness.

I aimed to create a blackletter-esque typeface that would work well at large sizes, with long stems and sharp angles. The design is meant to convey a sense of edginess and coolness, while still being legible and visually striking.





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Jonas Rosén Identity
Jonas Rosén / Record Union
Branding

Jonas Rosén, the veteran musician and founder of the grunge band Nancy's Dead, has been exploring a new sound, shifting towards a Swedish-language style that reflects his roots and personal experiences. The first fruits of this new direction are two singles, "Som det är" and "Pandemi", both of which I created the branding and cover design for. All of the typography used in promotion and visual material for the singles has been custom-made.







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Eskatos
Oklart Type Foundry
Typeface

Eskatos is a decaying typeface in six different weights, inspired by the idea of things falling apart. Eskatos is an experimental design that explores this concept digitally. Despite its decayed appearance, the higher weights provide enough visual clues for easy readability.






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ABBA 40th Anniversary
Polar Music
Creative direction

In 2014, I had the privilege of leading the creative direction for ABBA's 40th Anniversary at Universal Music Creative Labs, working closely with Mia Segolsson from Polar Music. Together, we designed a wide range of products and communication materials for the occasion, including a heart-warming greeting card (book), typography posters, a photo book, multiple releases, and even a custom Monopoly game.



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Gordon Display
Oklart Type Foundry
Typeface

Gordon is a charming and playful typeface inspired by the beauty of simplicity and the joy of making things by hand. Each letterform is constructed from a basic square shape, with carefully placed round holes cut out to create negative space. It's as if each letter was crafted from a single piece of paper and a trusty hole-cutter. The result is a delightful balance between the solidity of the square and the airiness of the negative space, giving the typeface a unique personality that is both fun and approachable.  







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ASD Identity
Adviesraad Social Domein
Branding

ASD is a Dutch organization that maintains connections with various social disciplines concerning vulnerable citizens. Their duty is to provide counsel to the local government, whether requested or not.

To emphasize the significance of ASD's mission in identifying potential societal issues, we decided to use an exclamation mark in place of the three i's in their name.






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Yuri Alekseyevich Gagarin

OWD Sthlm
Poster 


In honor of Yuri Gagarin, the first human to cross into outer space in his vessel Vostok 1, I created a limited edition poster. It features the iconic cosmonaut orange color and is designed using the Quermy Display typeface. This commemorative poster is a humble tribute to Gagarin's bravery and pioneering spirit.

See Pictures →


Sold out






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Bauer Display
Oklart Type Foundry
Typeface

John Bauer's illustrations are renowned for their ethereal and mystical quality, imbued with a sense of subtle darkness and danger. It was my goal to capture this dichotomy in the Bauer font, which seeks to embody both the soft and enchanting nature of Bauer's work as well as its eerie undertones. My aim was to create a versatile and expressive font that pays homage to Bauer's distinctive artistic vision while being adaptable to a range of creative contexts.


See full presentation →





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Now I am become death

OWD Sthlm
Poster


Limited Edition Poster. Mushroom cloud drawn by thousands and thousands vector lines. Quoted is J. Robert Oppenenheimer saying 'Now I am become death, the destroyer of worlds" after witnessing the first detonation of a nuclear bomb. I wanted to explore making the ugliest thing I could think of beautiful. In making it as detailed as possible i wanted to envoke the incomprehensible  scale of the cloud. Font used is Wetsans Regular.

50x70 cm, printed on matte paper.

Sold out





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Bygglotsen Husarö Identity
Bygglotsen Husarö AB
Branding

Bygglotsen Husarö is a carpentry company located in the heart of the Stockholm archipelago. The custom typography is inspired by the classic boat letters found in the area, creating a sense of familiarity and tradition. 






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Rachael

OWD Sthlm
Poster


Limited edition poster. With thousands of vector tear drops, drawn one by one, we built the face of Rachael Tyrell from the 1982 classic Blade Runner. All typography custom made. 

50x70 cm, printed on matte paper.

Sold out





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Badvice
Badvice Official
Social Media

Badvice is a tongue-in-cheek Instagram account where I posted sarcastic proverbs that I don't agree with. It was a playful exploration of what we consider to be deep and profound thoughts, especially in the context of a social media platform that often prioritizes surface-level content. Over the course of two months, I wrote, designed, and posted 111 grams that poked fun at social media ‘wisdom’.

See full content on Instagram →






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Washstop Identity
Washstop AB
Branding

Washstop is an ecological carwash based in Sweden. I was tasked with creating a wordmark and icon as well as a simple application and the typography for the wash stations.






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Wettergren Sans
Oklart Type Foundry
Typeface

Wettergen Sans is a modern nostalgic typeface with anagressively kind demeanour. It comes in five different weights, all caps, with symbols and ÜßÅÄÖ.


Examples of use →