Greetings earthlings

OWD is a creative studio based in Stockholm, Sweden. Established by Oskar Wettergren, a experienced freelance creative and graphic designer.

I’ve worked in the advertising, music and design business helping manage and develop brands through strategic visual communication, specializing in branding and typography.

I believe design is first and foremost function. I love communicative, well thought out and balanced design. Where every element has a clear and distinct purpose.

This is a selection of my work.


Sthålm Media

Role: Designer
Agency: OWD
For: Sthålm Media

Brand Identity / Typography / Design Strategy

Sthålm is a media company based in Stockholm, Sweden. 

Sthålm Media wanted something bold and simple to reflect their company values. Clear, minimal and straight to the point.

It needed to work big as well as really small and be a clear identifier.

The design approach follows the same lines of thought and are very direct and straight forward, almost to the point of being simplistic.  

We wanted to create a feel of as little as design as possible.


Role: Designer
Agency: OWD
For: Oklart Type Foundry

Typography / Display Typeface

Keanu is a display typeface inspired by west coast graffiti & chicano lettering. I wanted something blackletter-esque that works big, with long stems and sharp angles.

Keanu [keˈjɐnu]

From ke (“the”) +‎ anu (“coolness”); coolness is a symbol of happiness and romance in the warm Hawaiian climate.

Available soon.


Role: Graphic Designer
Agency: Area MG
For: Washstop Scandinavia

Branding / Typography / App / Stationary

Washstop is a eco friendly car wash. I was asked to design a full graphic profile, stationary, business cards, wash stations including pay stations, and their app.

I wanted to push their eco friendly aspect with big, welcoming letters and a drop/leaf icon dressed in two shades of birch green.

It was important to have a clear and functional typography and layout since a lot of different clients with varying knowledge of technology.