OWD is a creative studio based in Stockholm, Sweden. Established by Oskar Wettergren, a experienced
creative and graphic designer.
I’ve worked in the advertising, music and design business helping manage and develop brands through strategic visual communication, specializing in branding and typography.
I believe design is first and foremost function. I love communicative, well thought out and
balanced design. Where every element has a
clear and distinct purpose.
This is a selection of my work.
For: Sthålm Media
Brand Identity / Typography / Design Strategy
Sthålm is a media company based in Stockholm, Sweden.
Sthålm Media wanted something bold and simple to reflect their company values. Clear, minimal and straight to the point.
It needed to work big as well as really small and be a clear identifier.
The design approach follows the same lines of thought and are very direct and straight forward, almost to the point of being simplistic.
We wanted to create a feel of as little as design as possible.
For: Oklart Type Foundry
Typography / Display Typeface
Keanu is a display typeface inspired by west coast graffiti & chicano lettering. I wanted something blackletter-esque that works big, with long stems and sharp angles.
From ke (“the”) + anu (“coolness”); coolness is a symbol of happiness and romance in the warm Hawaiian climate.