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Oskar Wettergren is working independently towards start-ups and small to medium companies, studios and agencies. Helping manage and develop brands through strategic visual communication. He has worked in the advertising, music and design-business with brands and artists like ABBA, Nissan, Tove Lo, Adidas, Avicii, Clas Olsson and Beko. 




Project Information






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Sthålm Identity
Sthålm Media
Branding

Sthålm Media wanted something bold and simple to reflect their company values. Clear, minimal and straight to the point. It needed to work big as well as really small and be a clear identifier. The design approach follows the same lines of thought and are very direct and straight forward, almost to the point of being simplistic. We wanted to create a feel of as little as design as possible.

See full case







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Bauer Display
Oklart Type Foundry
Typefaces 

 
John Bauer’s illustrations had a very soft and naturally mystical quality to them, but at the same time there was often a darkness and a sense of danger present. I wanted to represent both these opposites in the Bauer font.  


See full case 







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Nextage Identity
Nextage Group
Branding


Nextage is a company with 15 years of experience in helping their clients digitally modernize their workflow by connecting an organisations, people, process, data and technology (tools and systems).

They mainly have three solutions to digital modernisation: Teamcenter PLM, CAD/CAM/CAE and Digital manufacturing.

Web designed together with Niklas Rosén.







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Quermy Display
Oklart Type Foundry 
Typefaces

Quermy Display is a limited edition experimental display typeface built for expression and not legibility, it’s ment to feel alien at first glance but once you ‘see it’ it’s suddenly easy to read.

Buy here 






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U/Su Identity
Urban/Suburban
Branding

Urban/Suburban is a project by Stockholm based photographer Christian Carvajal Johansson. We wanted a minimalistic look,  inspired by Stockholms architectural functionalism. It had to work well small to brand pictures without taking too much attention yet still be impactful on a larger scale.

The U/Su custom typeface was made to unite the project and keep the visual clutter to a minimum.







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Stress free Christmas
Clas Ohlsson / King Solutions 
Typography

I was hired to type the title ‘Merry Stress Free Christmas’ in five different languages for King's Christmas campaign for Clas Ohlsson.

Type was used in adverts, store display and on their Youtube channel.







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Petra Monospace
Oklart Type Foundry 
Typefaces 

Petra Mono is a retro futuristic typeface inspired by old science fiction books and films. It is also a homage to my partner. Petra comes in 13 different widths, all caps and numbers.

The different widths are made to make Petra more adaptable to both space and context. The narrower weights give readability and works well small, while the wider have more expression and work well in bigger sizes.






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Tove Lo Title Typography 
Universal Music
Typography 

Before singing her own songs Tove Lo was known as songwriter writing music for other artists. But some songs she felt were too personal to give to someone else, which resulted in the Truth Serum EP.
There’s a depth and rawness to it. A darkness which we wanted to be reflected in all of the graphic material, to give the feeling that you’re given access to a personal diary.

Working closely together with talented Daniel Åberg, I wrote hundreds of versions of every word, not necessarily trying to achieve beauty but rather something personal and honest. The rawness comes, in part, from wearing out pens to about 10% of capacity and getting a gritty texture.
 






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Keanu Display
Oklart Type Foundry
Typefaces

Keanu is a display typeface inspired by west coast graffiti & chicano lettering.

Keanu [keˈjɐnu] From ke (the) +‎ anu (coolness); coolness is a symbol of happiness and romance in the warm Hawaiian climate. I wanted something blackletter-esque that works big, with long stems and sharp angles.






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Jonas Rosén
Jonas Rosén / Record Union
Branding

Jonas Rosén has played with grunge band Nancy’s Dead since the early 90’s, but have recent years experimented with a unbarked sound sung in Swedish. The first results of this project are singles Som det är followed by Pandemi.







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Eskatos
Oklart Type Foundry
Typefaces

Eskatos is a experimental decaying typeface in six different weights/ shades of decay. I like the idea of things falling apart but wanted to explore the concept digitally rather than physically. It’s also interesting how little information you really need once the eye get’s used to it’s clues in the higher weights.







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ABBA 40th Anniversary
ABBA / Polar Music
Branding

In 2014 I was creatively in charge of ABBA’s 40th Anniversary and worked at Universal Music Creative Labs together with Mia Segolsson at Polar Music. We did everything from a (the worlds warmest) greeting card (book), releases, a Monopoly, typography posters, a photo book and all round communication surrounding the celebration. 




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Gordon Display
Oklart Type Foundry
Typefaces

In publishing and graphic design, Lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document or a typeface without relying on meaningful content. Lorem ipsum may be used as a placeholder before final copy is available.

 





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Åke Westh Identity
Åke Westh AB
Branding


ÅW is a consultant company with 25+ years experience of helping future-proof workspaces and public areas such as libraries. Important words in his line of work are clear, adaptable, simplification.  






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Hoboken
Oklart Type Foundry
Typefaces

Hoboken is a thick and blocky display typeface loosely inspired by graffiti. I wanted a typeface I could use really big and would work well on its own but formost work with incapsuling splashes of colour, gradients or images. It comes in one weight (chunky) with A-Z, numbers and some punctuation.


Free Download








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Yuri Alekseyevich Gagarin
OWD Sthlm
Poster

Limited (10x) edition poster made in honor of Yuri Gagarin, the first human to cross into outer space, and his vessel Vostok 1.
 
Quermy Display is used in cosmonaut orange.







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Bygglotsen Husarö Identity
Bygglotsen Husarö AB
Branding

In publishing and graphic design, Lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document or a typeface without relying on meaningful content. Lorem ipsum may be used as a placeholder before final copy is available.