OWD is a creative studio based in Stockholm, Sweden. Established by Oskar Wettergren, a experienced
creative and graphic designer.
I’ve worked in the advertising, music and design business helping manage and develop brands through strategic visual communication, specializing in branding and typography.
I believe design is first and foremost function. I love communicative, well thought out and
balanced design. Where every element has a
clear and distinct purpose.
This is a selection of my work.
For: Oklart Type Foundry
Typography / Display Typeface
Keanu is a display typeface inspired by west coast graffiti & chicano lettering. I wanted something blackletter-esque that works big, with long stems and sharp angles.
From ke (“the”) + anu (“coolness”); coolness is a symbol of happiness and romance in the warm Hawaiian climate.
Role: Graphic Designer
Agency: Area MG
For: Washstop Scandinavia
Branding / Typography / App / Stationary
Washstop is a eco friendly car wash. I was asked to design a full graphic profile, stationary, business cards, wash stations including pay stations, and their app.
I wanted to push their eco friendly aspect with big, welcoming letters and a drop/leaf icon dressed in two shades of birch green.
It was important to have a clear and functional typography and layout since a lot of different clients with varying knowledge of technology.