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A brand is how an organisation meets the world. How it is seen though the eyes of its audience. At its core, design is about empathy. Emotion. Its purpose is not decoration but precise and thoughtful communication. The designer’s role is not to impose personal taste, but to translate a brand’s unique personality into forms that resonate with their specific audience. Every creation requires a balance of intuition and intellect.
Maintaining and upholding a defined brand is a complex task. Coherence comes from structure. Without an underlying system, form cannot be sustained. Clarity, precision, and consistency are not stylistic preferences but the foundations of trust and recognition.
Maintaining and upholding a defined brand is a complex task. Coherence comes from structure. Without an underlying system, form cannot be sustained. Clarity, precision, and consistency are not stylistic preferences but the foundations of trust and recognition.
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For over two decades I have dedicated myself to branding and identity design, and for over a decade I have specialized on creation of bespoke typography and typefaces.
Thoughtfully crafted typography does more than organize information. It conveys tone, evokes emotion, and strengthens recognition. Custom type adds a layer of precision and nuance by reflecting a brand’s unique character, enhancing recognition, and creating a more memorable visual identity.
My work is driven by clarity, precision, and purposeful creativity. By building visual systems that communicate with depth, coherence, and lasting relevance.
For over two decades I have dedicated myself to branding and identity design, and for over a decade I have specialized on creation of bespoke typography and typefaces.
Thoughtfully crafted typography does more than organize information. It conveys tone, evokes emotion, and strengthens recognition. Custom type adds a layer of precision and nuance by reflecting a brand’s unique character, enhancing recognition, and creating a more memorable visual identity.
My work is driven by clarity, precision, and purposeful creativity. By building visual systems that communicate with depth, coherence, and lasting relevance.
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Services
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Art direction
Brand identity
Brand re-design
Custom typography
Digital design
Editorial design
Typeface design
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I work project-based or on retainer
depending on needs and budget.
I work project-based or on retainer
depending on needs and budget.
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Contact
¯Oskar Wettergren Design
Katarina Bangata 57
116 42 Stockholm
SWEDEN
oskarwettergrendesign(at)gmail.com
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Experience
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Oskar Wettergren Design
2014 - Present
Founder / Designer
OWD is a independent design studio that collaborate independently with companies, studios, and agencies. Assisting them in managing and developing their brands with expertise spanning the gaming, advertising, music, and design industries. Focusing on branding and type design.
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Mojang Studios
2023 - 2025
Sr. Designer
Mojang is a game studio most famously known for creating Minecraft, the (by far) most sold video game of all time. During a 18-month contract I worked in the Brand Direction team, contributing to a dynamic brand during a pivotal time. My work spanned from, amongst other things, creating the wordmark for Minecraft Experience to being part of the art direction of the new key art, all together with brilliant collegues.
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Rithuset
2017
Designer
Rithuset is a prestigious illustration agency in Sweden that represents a pool of talent. Working together with letter artist Martin Schmetzer, I had the opportunity to work on various design aspects touching his assignment for Åbro Bryggeri’s line of beers Bryggmästarens.
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Universal Music Stockholm
2013 - 14
Creative Director / Art Director
Universal Music is a globally renowned record company that includes a range of prestigious labels, such as Def Jam, Interscope, and Polar Music among others. As a member of their creative team, I had the privilege of overseeing the creative direction of ABBA's 40th Anniversary celebration, as well as serving as Art Director for prominent artists like Tove Lo, Seinabo Sey, Markus Krunegård, and Avicii.
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TBWA London
2012 - 13
Art Director
TBWA is a global advertising agency that belongs to the Omnicom Group, the largest holding company for advertising agencies in the world. In my role as Art Director, I had the opportunity to work on brands such as Nissan, Game, Adidas, and Beko.
¯King Advertising
2008 - 10
Art Directors Assistant
King is an independent advertising agency located in Stockholm that has a notable claim to fame: they are responsible for the world's longest running advertising soap opera. During my time there, I had the opportunity to learn the ins and outs of the advertising industry by working alongside a team of talented creatives. My responsibilities included sketching and graphic design.
2012 - 13
Art Director
TBWA is a global advertising agency that belongs to the Omnicom Group, the largest holding company for advertising agencies in the world. In my role as Art Director, I had the opportunity to work on brands such as Nissan, Game, Adidas, and Beko.