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Strategic and empathetic craft
I believe design, at its core, is about empathy and precision. It is evoking genuine emotions within the intended audience. This means crafting systems and visuals, reduced to their essence, that not only capture attention but also deliver its message in the most effective way possible. Designers must balance intuition with intellect every time they create.
A designer should not impose personal tastes or goals onto a design. Their focus should always be on the needs of the brand and the consumer. It is not simply aesthetics, but a way to translate a concept for a specific audience. Successful branding is achieved with strategy, precision, and consistency.
I believe design, at its core, is about empathy and precision. It is evoking genuine emotions within the intended audience. This means crafting systems and visuals, reduced to their essence, that not only capture attention but also deliver its message in the most effective way possible. Designers must balance intuition with intellect every time they create.
A designer should not impose personal tastes or goals onto a design. Their focus should always be on the needs of the brand and the consumer. It is not simply aesthetics, but a way to translate a concept for a specific audience. Successful branding is achieved with strategy, precision, and consistency.
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For well over a decade I have been creating custom typography and typefaces.
Effective typography not only achieves readability and a clear hierarchy, but also evokes emotion and conveys tone. Custom typography and typefaces adds value by better reflecting the brand’s unique expression, enhancing brand recognition, and creating a more memorable visual identity.
I am dedicated to work that combines creativity, precision, and strategic visual communication to create meaningful visual experiences.
For well over a decade I have been creating custom typography and typefaces.
Effective typography not only achieves readability and a clear hierarchy, but also evokes emotion and conveys tone. Custom typography and typefaces adds value by better reflecting the brand’s unique expression, enhancing brand recognition, and creating a more memorable visual identity.
I am dedicated to work that combines creativity, precision, and strategic visual communication to create meaningful visual experiences.
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Services
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Art direction
Brand identity
Brand re-design
Custom typography
Digital design
Editorial design
Typeface design
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I work project-based or on retainer
depending on needs and budget.
I work project-based or on retainer
depending on needs and budget.
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Contact
¯Oskar Wettergren Design
Katarina Bangata 57
116 42 Stockholm
SWEDEN
oskarwettergrendesign(at)gmail.com
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Experience
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Oskar Wettergren Design
2014 - Present
Founder / Designer
OWD is a independent design studio that collaborate independently with companies, studios, and agencies. Assisting them in managing and developing their brands with expertise spanning the gaming, advertising, music, and design industries. Focusing on branding and type design.
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Mojang Studios
2023 - 2025
Sr. Designer
Mojang is a game studio most famously known for creating Minecraft, the (by far) most sold video game of all time. During a 18-month contract I worked in the Brand Direction team, contributing to a dynamic brand during a pivotal time. My work spanned from, amongst other things, creating the wordmark for Minecraft Experience to being part of the art direction of the new key art, all together with brilliant collegues.
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Rithuset
2017
Designer
Rithuset is a prestigious illustration agency in Sweden that represents a pool of talent. Working together with letter artist Martin Schmetzer, I had the opportunity to work on various design aspects touching his assignment for Åbro Bryggeri’s line of beers Bryggmästarens.
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Universal Music Stockholm
2013 - 14
Creative Director / Art Director
Universal Music is a globally renowned record company that includes a range of prestigious labels, such as Def Jam, Interscope, and Polar Music among others. As a member of their creative team, I had the privilege of overseeing the creative direction of ABBA's 40th Anniversary celebration, as well as serving as Art Director for prominent artists like Tove Lo, Seinabo Sey, Markus Krunegård, and Avicii.
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TBWA London
2012 - 13
Art Director
TBWA is a global advertising agency that belongs to the Omnicom Group, the largest holding company for advertising agencies in the world. In my role as Art Director, I had the opportunity to work on brands such as Nissan, Game, Adidas, and Beko.
¯King Advertising
2008 - 10
Art Directors Assistant
King is an independent advertising agency located in Stockholm that has a notable claim to fame: they are responsible for the world's longest running advertising soap opera. During my time there, I had the opportunity to learn the ins and outs of the advertising industry by working alongside a team of talented creatives. My responsibilities included sketching and graphic design.
2012 - 13
Art Director
TBWA is a global advertising agency that belongs to the Omnicom Group, the largest holding company for advertising agencies in the world. In my role as Art Director, I had the opportunity to work on brands such as Nissan, Game, Adidas, and Beko.