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Oskar Wettergren is working independently towards start-ups and small to medium companies, studios and agencies. Helping manage and develop brands through strategic visual communication. He has worked in the advertising, music and design-business with brands and artists like ABBA, Nissan, Tove Lo, Adidas, Avicii, Clas Olsson and Beko. 




Project Information






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Supernatural 
Supernatural Agency
Branding


Supernatural is a New York based advertising agency assisted by a machine:

We built a machine-learning algorithm to supercharge our creativity. The machine lets us get to strategy faster, make more relevant creative, and ensures that everything we do is informed by everything we (and our machine) know.”

I helped out realizing Supernaturals visual language. Worked on concept development, typography and layout together with Johan Leandersson, to make Paul Caiozzo’s vision come to life. It was a truly cooperative process together with everyone involved.

Wordmark and Icon are drawn by Martin Schmetzer.


Supernatural Onepager







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Bauer Display
Oklart Type Foundry
Typefaces 

 
John Bauer’s illustrations had a very soft and naturally mystical quality to them, but at the same time there was often a darkness and a sense of danger present. I wanted to represent both these opposites in the Bauer font.  


See full presentation →







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Taverny Identity
Taverny
Branding

Taverny is a TT(RP)G-matchmaking app, made for boardgamers. Game Masters and players are able to find each other through the app, create groups, communicate, pick a date and play.

We wanted the typography to have a sci-fi and fantasy blend and for it to live in the boardgame sphere. The wordmark is  ment to be the love child of ITC Gothic and Benguiat.

The icon uses the T as a table with heads above it. Depending on how close a game is to being realized (dm/people/table) the icon is filled differently, with full being ready.







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Sthålm Identity
Sthålm Media
Branding

Sthålm Media wanted something bold and simple to reflect their company values. Stockholm influenced, minimal, and straight to the point. The design approach follows the same lines of thought, straight forward, almost to the point of being simplistic. We wanted to create a feel of as little as design as possible.

See full case







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Bajen Club Sofia
BCS
Branding


Bajen Club Sofia is a group of football fans from Southern Stockholm, documenting and passing on their view on the culture surrounding local athletic club Hammarby IF. A major purpose of the group is to rally support for different sections of the club if needed, or pay tribute to specific aspects of its history. BCS bring their own ideas to the table, most of the time mashups stuffed with references for the like-minded. We cooperate closely and my job has been refining ideas and execution.

BCS Instagram 
BCS Website →









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Nextage Identity Redesign
Nextage Group
Branding


Nextage is a company with 15 years of experience in helping their clients digitally modernize their workflow by connecting an organisations, people, process, data and technology (tools and systems).

They mainly have three solutions to digital modernisation: Teamcenter PLM, CAD/CAM/CAE and Digital manufacturing. These represented in the three arrows pointing forward towards the future.

Web designed together with Niklas Rosén.
Typeface used is Inter.

See full case →







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Quermy Display
Oklart Type Foundry 
Typefaces

Quermy Display is a limited edition experimental display typeface built for expression and not legibility, it’s ment to feel alien at first glance but once you ‘see it’ it’s suddenly easy to read.

Buy here →






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U/Su Identity
Urban/Suburban
Branding

Urban/Suburban is a project by Stockholm based photographer Christian Carvajal Johansson. We wanted a minimalistic look, inspired by Stockholms architectural functionalism - all function and no flair. 

The U/Su custom typeface was made to unite the project and keep the visual clutter to a minimum. 


Site by Christian Carvajal Johansson.

Typeface on site is Source Code Pro.


Visit U/Su→







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Gröna Linjen 
Mammut Kultur
Branding

Gröna Linjen (The Green Line) is a documentary film being made about the varied community of people around the Swedish football club Hammarby. The icon is inspired by the three green subway lines that split just south of the city out into the heartland of Hammarby culture, in combination with the three green stripes on the Hammarby flag. The icon is paired with a classic Hammarby typeface. More will come.

Visit Gröna Linjen→ 






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Stress free Christmas
Clas Ohlsson / King Solutions 
Typography

I was hired to type the title ‘Merry Stress Free Christmas’ in five different languages for King's Christmas campaign for Clas Ohlsson.

Type was used in adverts, store display and on their Youtube channel.







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Petra Monospace
Oklart Type Foundry 
Typefaces 

Petra Mono is a retro futuristic typeface inspired by old science fiction books and films. It is also a homage to my partner. Petra comes in 13 different widths, all caps and numbers.

The different widths are made to make Petra more adaptable to both space and context. The narrower weights give readability and works well small, while the wider have more expression and work well in bigger sizes.






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Tove Lo Title Typography 
Universal Music
Typography 

Before singing her own songs Tove Lo was known as songwriter writing music for other artists. But some songs she felt were too personal to give to someone else, which resulted in the Truth Serum EP.

There’s a depth and rawness to it. A darkness which we wanted to be reflected in all of the graphic material, to give the feeling that you’re given access to a personal diary.

 





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Keanu Display
Oklart Type Foundry
Typefaces

Keanu is a display typeface inspired by west coast graffiti & chicano lettering.

Keanu [keˈjɐnu] From ke (the) +‎ anu (coolness); coolness is a symbol of happiness and romance in the warm Hawaiian climate. I wanted something blackletter-esque that works big, with long stems and sharp angles.






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Jonas Rosén
Jonas Rosén / Record Union
Branding

Jonas Rosén has played with grunge band Nancy’s Dead since the early 90’s, but have recent years experimented with a unbarked sound sung in Swedish. The first results of this project are singles Som det är followed by Pandemi.

All typography is custom made.








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Eskatos
Oklart Type Foundry
Typefaces

Eskatos is a experimental decaying typeface in six different weights/ shades of decay. I like the idea of things falling apart but wanted to explore the concept digitally rather than physically. It’s also interesting how little information you really need once the eye get’s used to it’s clues in the higher weights.







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ABBA 40th Anniversary
ABBA / Polar Music
Branding

In 2014 I was creatively in charge of ABBA’s 40th Anniversary and worked at Universal Music Creative Labs together with Mia Segolsson at Polar Music. We did everything from a (the worlds warmest) greeting card (book), releases, a Monopoly, typography posters, a photo book and all round communication surrounding the celebration.






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Washstop Identity
Washstop AB / Area MG
Branding


Washstop is a eco friendly carwash without being more expensive. They needed to feel welcoming and natural and needed to work easily for people that haven’t used their service before.

The work included a graphic identity with an icon and wordmark, stationary, an app and the washing station itself, including machine interfaces.






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Gordon Display
Oklart Type Foundry
Typefaces

In publishing and graphic design, Lorem ipsum is a placeholder text commonly used to demonstrate the visual form of a document or a typeface without relying on meaningful content. Lorem ipsum may be used as a placeholder before final copy is available.

 





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Åke Westh Identity
Åke Westh AB
Branding


ÅW is a consultant company with 25+ years experience of helping future-proof workspaces and public areas such as libraries. Important words in his line of work are clear, adaptable, simplification.  






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Hoboken
Oklart Type Foundry
Typefaces

Hoboken is a thick and blocky display typeface loosely inspired by graffiti. I wanted a typeface I could use really big and would work well on its own but formost work with incapsuling splashes of colour, gradients or images. It comes in one weight (chunky) with A-Z, numbers and some punctuation.


Free Download →






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ASD Identity
Adviesraad Social Domein
Branding

ASD is a Dutch organisation who keep in touch with different social disciplines surrounding vulnerable citizens. They give asked and unasked advice to local government.

Since ASD’s job is to point out potential societal problems we felt the exclamationmark works as an excellent replacement for the three i’s in their name.







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Yuri Alekseyevich Gagarin

OWD Sthlm
Poster

Limited (10x) edition poster made in honor of Yuri Gagarin, the first human to cross into outer space, and his vessel Vostok 1.
 
Quermy Display is used in cosmonaut orange.

See Pictures →






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Bygglotsen Husarö Identity
Bygglotsen Husarö AB
Branding

Bygglotsen Husarö is a carpenter company based in the Stockholm archipelago. The typography is inspired by the letters on boats in the area. Based in the archipelago, made up by smaller island communities, it felt important to stay within tradition. There is also a great sense of local pride in the area, so it felt  important to push the name of the island hierarchically. 

All type is custom made.







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Badvice
Badvice Official
Social Media

Badvice is a demotivational Instagram account on which I posted proverbs I completely disagree with.
I wanted to play with  what we percieve as deep and profound thought. More specifically on a surface centered platform (Instagram) where pretending often is seen equal to doing. I wrote, designed and posted 111 grams under a period of two months.

See full content on Instagram →








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Wettergren Sans
Oklart Type Foundry
Typefaces


Wettergen Sans is a modern nostalgic typeface with anagressively kind demeanour. It comes in five different weights, all caps, with symbols and ÜßÅÄÖ.







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Misc Typography
Miscellaneous
Typography


Misc logos and wordmarks I’ve done thoughout the years.







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FGL Logo
Forest Grove Lures
Branding


Forest Grove Lures is a company that does handmade fishing lures out of Stockholm, Sweden.

All type is custom made.