ABBA 40th



Role: Creative Director
Agency: Universal Music Creative Labs
For: Polar Music

Creative Direction

In 2014 ABBA celebrated their 40th anniversary. I was hired to oversee the creative aspects of a full year of celebration. 

We did a reskin of all digital touchpoints, campaigns, releases, a Monopoly, typographic posters and much more.




































































Thank you for the music



Role: Creative / Art Director / Graphic Designer
Agency: Universal Music Creative Labs
For: Polar Music


In celebration of ABBA’s  40th anniversary their fans still adored them. The problem was that the ABBAs are next to impossible for the fans to reach. I wanted to bridge that gap through a giant greeting card.


































So we set up a site and a signing station at the museum, were fans could write their greetings which then would be sent to a printer at display at ABBA The Museum.



































When the campaign ended the greetings were made into four books, given, as a surprise, to each of the members of ABBA. Both the fans and the members loved the campaign with 10 000+ greetings from more than 70 countries filling 680 pages.







































































Lyric Posters


Role: Art Director / Graphic Designer
Agency: Universal Music Creative Labs
For: Polar Music


I was asked to interpret ABBA lyrics typographically.
 

Printed on fine paper, UV coated, and sold at ABBA the Museum and webstore.