Tove - Lo

Truth Serum


Role: Hand Lettering
With: Daniel Åberg (AD/GD)
Agency: Universal Music Creative Labs
For: Tove Lo

Before singing her own songs Tove Lo was known as songwriter writing music for other artists. But some songs she felt were too personal to give to someone else, which resulted in the Truth Serum EP.


The songs on the EP tell the story of a relationship from beginning to end and they tell the full story, both the good and the bad.

There’s a darkness and rawness to it. A darkness which we wanted to be reflected in all of the graphic material, to give the feeling that you’re given access to a personal diary.