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Bauer Display
Agency: Freelance
Client: Oklart Type Foundry
Tag: Typeface
John Bauer’s illustrations had a very soft and naturally mystical quality to them, but at the same time there was often a darkness and a sense of danger present. I wanted to represent both these opposites in the Bauer font. This is achieved by combining soft, curved crossbars and a warm middle in with a hard surrounding shell and sharp angular serifs. Like vines climbing a structure, the insides are soft, flowing and decorative enhanced by deeply rounded corners while the shell is sharp with harsh, unforgiving edges.
Client: Oklart Type Foundry
Tag: Typeface
The goal was to find elegance and frailty within a harsher environment. I chose to use quite heavy brackets, as the curved transitions create a soft blackness to otherwise low contrast lines, and at the same time play with the roundness of the counters. I also wanted it to flow together and enlace like roots in a forest, so I made a set of ligatures to enhance this feeling of natural intertwine while sustaining legibility.
![](https://freight.cargo.site/t/original/i/1780a574da67df3a824fd470dd23f031e9eb4c0c17d8f7053c27274159a1cc7a/OWDBauer_Presentation_01.jpg)
![](https://freight.cargo.site/t/original/i/9a3312855922e43d5d45f0b56256621148f53041eb93af42a98dbce0b0f345c8/Bauer_Glyphs.png)
![](https://freight.cargo.site/t/original/i/73ceb43323f4ae3a847d3c818e31f82288b3d3ceb27c57395ac667147efb077c/OWDBauer_Presentation_02.jpg)
![](https://freight.cargo.site/t/original/i/27ce0c2227143b529a4832a5cd54536df71c015461d613b04acb5c4c58f2bcd8/Bauer_Glyphs_va.png)
![](https://freight.cargo.site/t/original/i/bc3e2c4555132f6531803b5b96a8d63ead8fac3c6c0b0c3549b1c8a42659d070/OWDBauer_Presentation_03.jpg)
![](https://freight.cargo.site/t/original/i/98da6cbabcef6b3f167c34112539df6e1e91f532f121ee2ddc491259e74ac7be/Bauer_Glyphs_ss.png)
![](https://freight.cargo.site/t/original/i/11dc7a0fae81723bf10d6ff828ffd176f30008892fb9dc71a535f9152cf14b44/OWDBauer_Presentation_04.jpg)
![](https://freight.cargo.site/t/original/i/8f6f19449fff38fcadcb398aec182d0a346850509b40ad7edb222306e161c584/OWDBauer_Presentation_05.jpg)
![](https://freight.cargo.site/t/original/i/09ba4c1dfc55c772eba8f1ea45350835717a92c4a0a3f2df5eb3b8e71aa1036c/OWDBauer_Presentation_06.jpg)