Branding / Identity / Type Design
Urban/Suburban is a Stockholm based photography project
- A city from a different angle.
All images by Christian Carvajal Johansson.
We wanted a minimalistic, straight forward and functionalistic look, inspired by Stockholms prevalent architectural functionalism.
It had to work well small to brand pictures without taking too much attention yet still be impactful on a larger scale.
The U/Su custom typeface was made to unite the project and keep the visual clutter to a minimum.