Tove  Lo -

Truth Serum

Role: Hand Lettering
With: Daniel Åberg (AD/GD)
Agency: Universal Music Creative Labs
For: Tove Lo


Before singing her own songs Tove Lo was known as songwriter writing music for other artists. But some songs she felt were too personal to give to someone else, which resulted in the Truth Serum EP.

There’s a depth and rawness to it. A darkness which we wanted to be reflected in all of the graphic material, to give the feeling that you’re given access to a personal diary.

The rawness comes, in part, from wearing out pens to about 10% of capacity and getting a gritty texture.

Working closely together with Daniel Åberg, I wrote hundreds of versions of every word, not necessarily trying to achieve beauty but rather something personal and honest.