Bygglotsen Husarö


Role: Graphic Designer
Agency: OWD
For: Bygglotsen Husarö

Branding / Typography

Bygglotsen Husarö is a carpenter company based in the Stockholm archipelago. The typography is inspired by the letters on boats in the area.

All type is custom made.

Based in the archiapelago, made up by smaller island communities, it felt important to stay within tradition.

There is also a great sense of local pride in the area, so it felt  important to push the name of the island hierarchically.

People started asking if they could buy the sweaters the carpenters were wearing. So we decided to make a batch for them. They sold out the first day.