Role: Creator / Graphic Designer
With: Pej van Urk
Social Media / Graphic Design
was a ‘motivational’ Instagram account on which I posted proverbs I completely disagree with.
I hope you don't like it.
I wanted to play with what we percieve as deep and profound thought. More specifically on a surface centered platform (Instagram) where pretending often is seen equal to doing.
I wrote, designed and posted 111 grams under a period of two months.
I find it very interesting how we, as designers, can make things look and seem more real than they really are.
In a sense the power we’re given when surface is king. No matter the content.
I also recommend reading the ‘correspondense’ where I interact with other Instagram acounts.