Bygglotsen Husarö is a carpenter company based in the Stockholm archipelago. The typography is inspired by the letters on boats in the area.
All typography is custom made.
Based in the archiapelago, made up by smaller island communities, it felt important to stay within tradition.
There is also a great sense of local pride in the area, so it felt important to push the name of the island hierarchically.
ABBA - Thank you for the music
Role: Creative / Art Director / Graphic Designer Agency: Universal Music Creative Labs For: Polar Music Together with Mia Segolson.
In celebration of ABBA’s 40th anniversary their fans still adored them. The problem was that the ABBAs are next to impossible for the fans to reach. I wanted to bridge that gap through a giant greeting card.
So we set up a site, and a signing station at the museum, were fans could write their greetings which then would be sent to a printer at display at ABBA The Museum.
When the campaign ended the greetings were made into four books, given, as a surprise, to each of the members of ABBA.
Both the fans and the members loved the campaign with 10 000+ greetings from more than 70 countries filling 680 pages.
Game - Respawn Week
Role: Art Director / Graphic Designer With: Omid Fard (Copy) Agency: TBWA London For: Game Never Published
Easter is the perfect gaming holiday. A full week of doing what you enjoy doing with very few obligations.
Also respawning is a bit like what someone else did during this time of year.
The two designs was made to emphasise the battle scars of a true gaming session. A glorious feeling most gamers recognize.
Happy Respawn Week!
Role: Graphic Designer Agency: OWD For: Åke Westh AB
Logotype and costom typography for Åke Westh Konsult AB, a company working with future-proofing libraries and workspaces.
Important words in his line of work is collaboration, future and transformation. Something I wanted to bring in to his symbol, combining the letters and simplifying the Å glyph.
Badvice Official was a ‘motivational’ Instagram account on which I posted proverbs I completely disagree with.
I hope you don't like it.
I wanted to play with what we percieve as deep and profound thought.
More specifically on a surface centered platform (Instagram) where pretending often is seen equal to doing.
I wrote, designed and posted 111 grams under a period of two months.
I find it very interesting how we, as designers, can make things look and seem more real than they really are.
In a sense the power we’re given when surface is king. No matter the content.
Nissan Nismo - Performance Unleashed
Role: Creative / Art Director Agency: TBWA London For: Nissan Together with Omid Fard (Copywriter). Published: Worldwide.
In 2013 Nissan wanted to introduce their new, digitally enhanced car, Juke Nismo to the european market.
They wanted to convey their deep history as well as digital approach in a new and impactful way.
Using the red O of Nismo as the portal between the digital and physical world. The spread ran in several British magazines and became so popular in other markets that they decided to run it to.
The graphic manner set is still in use today and seen world wide.
Forest Grove Lures
Role: designer / Type design Agency: OWD For: Forest Grove Lures
Forest Grove Lures is a small fishing lure company out of Stockholm, Sweden.
As they make their lures by hand I wanted the logo to reflect that hand crafted old school manner.
Logo made in three different sized to work on smaller surfaces as well as used big.
Nancy’s Dead - Out of time
Role: Art Director / Graphic Designer Agency: OWD For: Nancy’s Dead
Nancy’s Dead is a grunge band based in Stockholm, Sweden.
For their EP ‘Out of time’ I wanted to visualize the song’s blistering grunge.
Using a picture from the bands chaotic rehersal space, gritted down and colourized together with a typography illustration of clock hands, showing time running out.
Stress Free Christmas
Role: Type design / Illustration Agency: King For: Clas Ohlson
I was hired to type the words ‘Merry Stress Free Christmas’ in five different languages in King's campaign for Clas Ohlson.
ABBA - Lyric Posters
Role: Art Director / Graphic Designer Agency: Universal Music Creative Labs For: Polar Music
During ABBA's 40th Anniversary I was asked to interpret ABBA lyrics typographically.
Printed on fine paper, UV coated, and sold at ABBA the Museum and webstore.
Jonas Rosén - Som det är
Role: Designer / AD Agency: OWD For: Jonas Rosén
Art Direction / Typography / Photography
Single cover for singer-songwriter Jonas Rosén.
For his single “Som det är” I wanted to recreate the feeling of melancholic nostalgia given by the song.
When I first heared the song I instantly thought of a picture I had taken by mistake in a cave in Belgium. It had that same feeling of vague and out of focus memories.
HSB - Timetravel
Role: Art Director / Graphic Designer / With: Johan Leandersson (AD) Agency: Berghs For: HSB Won: Framtida Uppslag (Future Spreads) - Gold Published: Several Swedish Magazines
HSB is Sweden’s biggest cooperation that builds apartment housing.
They asked us to create a magazine ad, convincing new parents to start saving with them for their kids apartment.
It was first published in Mama and Papa Magazine. The line translates to “Save in time”.
Shadi G - Where we go
Role: Art Director / Graphic Designer Photographer: Johan Schmetzer Agency: Rithuset For: Shadi G / Goldamin Records
Shadi G is a electropop artist / producer out of Gotherburg, Sweden.
On the cover for the single 'Where we go' I wanted to translate the sense of floating wounder I got from hearing the song.
I chose to put Shadi inside a spacesuit. Face lit with intricate lighting. Using her face and expression to show that she's watching something wonderful and dreamlike. This something reflecting on her visor.
Audio Self Portrait
Role: Art Director / Graphic Designer For: Personal project
Self protrait made by my voice recorded, drawn and arranged.
I wanted to make a self portrait that shared something different than an enterpretation of my physical being.
There are many things that I feel make me who I am. What I look like have little to do with that. It’s also something I can’t control.
What I can control is what I have to say. So I recorded myself, drew the soundwaves created and arranged them on a 50x70 poster, printed on matte paper.