Badvice Official was a ‘motivational’ Instagram account on which I posted proverbs I completely disagree with.
I hope you don't like it.
I wanted to play with what we percieve as deep and profound thought.
More specifically on a surface centered platform (Instagram) where pretending often is seen equal to doing.
I wrote, designed and posted 111 grams under a period of two months.
I find it very interesting how we, as designers, can make things look and seem more real than they really are.
In a sense the power we’re given when surface is king. No matter the content.
Nissan Nismo - Performance Unleashed
Role: Creative / Art Director Agency: TBWA London For: Nissan Together with Omid Fard (Copywriter). Published: Worldwide.
In 2013 Nissan wanted to introduce their new, digitally enhanced car, Juke Nismo to the european market.
They wanted to convey their deep history as well as digital approach in a new and impactful way.
Using the red O of Nismo as the portal between the digital and physical world. The spread ran in several British magazines and became so popular in other markets that they decided to run it to.
The graphic manner set is still in use today and seen world wide.
Forest Grove Lures
Role: designer / Type design Agency: OWD For: Forest Grove Lures
Forest Grove Lures is a small fishing lure company out of Stockholm, Sweden.
As they make their lures by hand I wanted the logo to reflect that hand crafted old school manner.
Logo made in three different sized to work on smaller surfaces as well as used big.
Wettergren Sans Serif
Role: Designer Agency: OWD For: Oklart Type Foundry
Typography / Display Typeface
Wetsans is a modern, nostalgic typeface with an aggressively kind demeanour. It comes in five different weights, all capitals with symbols and üßåäö.
I wanted to make a typeface of my most elemental idea of what letters are. An open, legible and friendly sans serif that could pare together with a large variety of other typefaces.
Nancy’s Dead - Out of time
Role: Art Director / Graphic Designer Agency: OWD For: Nancy’s Dead
Nancy’s Dead is a grunge band based in Stockholm, Sweden.
For their EP ‘Out of time’ I wanted to visualize the song’s blistering grunge.
Using a picture from the bands chaotic rehersal space, gritted down and colourized together with a typography illustration of clock hands, showing time running out.
HSB - Timetravel
Role: Art Director / Graphic Designer / With: Johan Leandersson (AD) Agency: Berghs For: HSB Won: Framtida Uppslag (Future Spreads) - Gold Published: Several Swedish Magazines
HSB is Sweden’s biggest cooperation that builds apartment housing.
They asked us to create a magazine ad, convincing new parents to start saving with them for their kids apartment.
It was first published in Mama and Papa Magazine. The line translates to “Save in time”.
Shadi G - Where we go
Role: Art Director / Graphic Designer Photographer: Johan Schmetzer Agency: Rithuset For: Shadi G / Goldamin Records
Shadi G is a electropop artist / producer out of Gotherburg, Sweden.
On the cover for the single 'Where we go' I wanted to translate the sense of floating wounder I got from hearing the song.
I chose to put Shadi inside a spacesuit. Face lit with intricate lighting. Using her face and expression to show that she's watching something wonderful and dreamlike. This something reflecting on her visor.
Audio Self Portrait
Role: Art Director / Graphic Designer For: Personal project
Self protrait made by my voice recorded, drawn and arranged.
I wanted to make a self portrait that shared something different than an enterpretation of my physical being.
There are many things that I feel make me who I am. What I look like have little to do with that. It’s also something I can’t control.
What I can control is what I have to say. So I recorded myself, drew the soundwaves created and arranged them on a 50x70 poster, printed on matte paper.